We get to know the businesses we support on a detailed basis, and this understanding helps us truly be helpful and proactive, finding ways to help our clients leverage technology to accelerate their businesses instead of merely reseponding to support calls.
We also try to think about things from a business perspective and not merely a technological one. Is it worth the money to fix something or is it a better investment to replace it? Is a new technology really going to generate an ROI for the customer? these are the kinds of questions we try to get right because the customer is often not in a position to answer these questions on their own. A lot of our competitors only understand the technology side and don't think enough about the business side to make good decisions in these areas. If a customer wants us to fix a broken computer and we believe that's a bad investment, it's our responsibility to lay out the pros and cons and make the case persuasively so the business owner can make an informed decision. We don't make money just giving advice, but it's the most valuable service we provide.
I meet a lot of great entrepreneurs who are true experts in their chosen fields. It always amazes me how in-depth any given business will go within their industry and I end up learning a lot about those industries through my clients, which I find really interesting.
